This week I’ve been spending time in the studio photographing food for one of ICAs catalogues that will be produced in 2015. It’s been hard work but when you are surrounded by talented stylists, art directors and a whole lot of good food makes it worth to work long hours and be dead tired! A fun detail is that my boyfriend has written all of the copy in the catalogue, making it our first collaboration. Here’s some mobile pics, it’s all I can show you for now!
To stay put is what I need to do right now. Two weeks before Christmas I found out that I got the job at ICA’s in-house agency (ICA is the largest retail company in Scandinavia) I had applied for. This is my first office job ever and the first 9-5 job I’ve had in many years. The freedom I was given as a freelancer has made me even more restless and I have a great deal of wanderlust at the moment. I’m aware of the fact that it’s time to grow up a little, I want my life to consist of a steady foundation and I just started building something great. But I’m still embracing my childish longing of adventure though. Let’s never turn old, grey and dusty! Sometimes you just gonna have to grow where you are planted and that in itself will lead you to bloom and plant seeds in new places. This job is probably exactly what I needed to get a new dimension in my career. I won’t give up my studio and I will still be up for commissions! They can not tame me completely..
Styling: Fanny Henricson
A few years ago, it would have been difficult for me to believe if someone had told me that I would have gotten this far by now. This year has been a lot and has come to mean a lot for me, and probably will for a long time. I have started to find a role that I’ve been looking for a long time. Although I have days of pondering, I feel secure within.
Most fun editorial shoot: The food guide me and journalist Emma von Zeipel made together in Brooklyn in October.
I’m honored to: Have met so many talented, inspirational people who wants to work with me. Let 2015 be a year of great collaborations and success!
Most challenging: Getting a cab in Nice since no one spoke english! I thought I would miss my flight.
I can’t believe: that I moved in to a great daylight studio, directly after graduating photography school.
Something I’d like to change next year: Don’t be afraid to say no to commissions that don’t feel right for me.
What I want to do more of in 2015: Photograph more interesting homes (send me an email if you know, or have, a unique home that you think might be fit for a magazine feature) .
I’m grateful: to live with a man who supports me and my dreams 100%
Best feature: The ice cream job I did together with food stylist Annica Börjesson for one of Swedens biggest dessert magazines. Looking forward to see it printed!
Most emotional: Saying goodbye to Anna, both the first and second time.
Most scary thing: Leaving safety and my new love in Sweden to go to New York, all alone, for three months.
Must fun company shoot: I’m always having a blast when GBG Wrestling enters the studio
Made me feel thankful: When my fellow colleague Rebecka Rynefelt connected me with Scandinav Image Agency. This gesture was incredible and I often stop and think about it, thank you Rebecka.
Most unforgettable: My time in New York working as an assistant for photographer Anna Schori.
I would love to do: More editorial food shoots for magazines.
My favorite quote: